PROGRAM DURATION: 1 day
METHOD: Interactive lectures, fishbowl discussion, case study work
ACADEMIC DIRECTOR: Prof. Bernd Hellingrath, PhD
CERTIFICATE: CALA Education Program Certificate (BVL School of Logistics)

CONTENTS

  • Growth of complexity
  • E-Mobility
  • Digitalisation
  • Convergence of Mobility Solutions
  • Urbanisation

LAB

The LAB “Trends and Strategies in Automotive Industry” focuses on today’s major trends in automotive industry and the resulting challenges for the automotive supply chain in the upcoming years. One of the main tasks for the automotive industry is the development of sophisticated strategies to cope flexibly with this ever-increasing complexity of their products, markets and supply chains.

The constant rising demand of E-Mobility solutions will alter supply chains in automotive industry significantly. One of the main challenges in this field resides in achieving the speed of developing new products and simultaneously set up new supply chains, where newcomers to the market appear to have advantages compared with traditional automotive manufacturers. New collaborations have to be created quickly in order to stay competitive in the long run. Autonomous driving, connected cars, smart services and big data change significantly how cars will be used and also who will be in control of the customer. With the advent of new competitors stemming from the ICT industry. Automotive industry and their managers have to realize the task of changing or extending their current business model towards being a provider of mobility solutions incorporating the integration of other mobility services.

LEARNING OUTCOMES AND BENEFITS FOR YOUR COMPANY

Participants will leave the LAB with the readiness to create future oriented strategies in their companies together with partners in a professional and collaborative process. They will be able to generate sustainable strategies in new business models in a dynamically developing digital world.

TARGET GROUP

OEMs, tier 1 and tier 2 suppliers, logistic service providers

PARTICIPANTS

  • Group/team leaders/managers
  • Department/divisional heads
  • Mid and senior level managers
  • Regional/area managers
  • Entrepreneurs and executives in supply chain management

FOCUS AREAS

  • Strategy
  • Sales
  • Inbound & outbound logistics
  • Procurement
  • Network planning, project and process management

REGISTER